At present, the packaging and printing industry is facing new opportunities and challenges: upstream raw material prices are rising; Midstream enterprise equipment demand without scale effect; Downstream intelligent packaging, digital production, personalized demand, packaging diversity, etc. The upstream and downstream of the packaging and printing industry are shown in Figure 4.
1. Small and medium-sized enterprises account for a relatively large proportion
At present, Yongxin Co., Ltd., Zijiang, and AMCO (China) are leading enterprises in the packaging and printing industry. These enterprises have high industry awareness, with large scale, high product awareness, distinct product characteristics, and R& The characteristics of strong D strength and large innovation investment; Secondly, there are mainly enterprises such as Prince New Materials, Double Star New Materials, Tongchan Lixing, Kangda New Materials, and Zhuhai Zhongfu. These enterprises have high industry awareness and are major competitors; Next are companies such as Southern Packaging, Plath Packaging, Hongyu Packaging, and Haishun New Materials. These enterprises account for 66.06% of the printing industry and are a cluster force in the packaging and printing industry; In addition, other small and medium-sized enterprises account for a relatively large proportion, but their scale is small, their products tend to be low-end, and their industry competitiveness is weak.
2. Industry dispersion and low concentration
In recent years, the market concentration of packaging enterprises in China has increased, and the income growth rate of leading packaging enterprises is far higher than the overall income growth rate of the industry. The market is showing a trend of concentration of leading enterprises, but there is still great room for improvement in industry concentration. According to statistics, the top two packaging companies in Australia have a market share of 90%; The market share of the top five packaging companies in the United States is about 70%; The market share of the top two packaging companies in the United States is approximately 49%; The market share of China's top two packaging companies is only about 4.5% (Hexing Packaging and Meiyingsen). The main reason for this phenomenon is that the industry has low entry barriers but high added costs; The cost advantage of small businesses (relatively low quality standards); A large number of small batch, personalized orders, using small equipment to work; Localized operation with small transportation radius.
3. Mainly at the mid to low end, lacking innovation
In China's packaging and printing industry, the proportion of low-end packaging is large, and competition is fierce (but lacks innovation and competitiveness); The number and market share of high-end packaging enterprises are relatively small, and market competition is relatively mild. The main reason is a lack of innovation: the total number of high-energy research platforms is insufficient, and there are relatively few researchers; The platform's open sharing, cooperation and innovation mechanism urgently needs to be accelerated and improved. Advanced materials, major equipment, and key technologies still heavily rely on imports. The concepts of digital and intelligent packaging design need to be popularized, emphasizing graphic design over functional design, and lacking comparative advantages that highlight industry competition. The integration of innovation chain and industrial chain is not close, and there is a lack of effective feedback mechanism. The problem of "dispersed" and closed technology innovation activities is more prominent.
4. No brand formed
According to the statistics of financial data in 2021, in 2021, the world's top ten FMCG enterprises will be ranked, and only five Chinese companies will be on the list, of which Wanzhou International will be the 17th largest FMCG enterprise in the world, Yili Group will be ranked 27th, Kweichow Moutai will be ranked 32nd, Mengniu will be ranked 35th, and Master Kang will be ranked 40th. About 90% of China's packaging enterprises are small and medium-sized enterprises, and the majority of packaging listed companies have a revenue scale of only about 2 billion yuan. Compared to the trillion dollar market total, the scale is very small, and the largest enterprise has a market share of less than 1% in revenue.
5. Backward development model
The cooperation model between brand customers and packaging and printing enterprises urgently needs to be changed. As shown in Figure 5, traditional packaging and printing enterprises only provide products and services, while now enterprises can provide solutions and products for customers.
Packaging and printing enterprises need to develop at their own business level. As shown in Figure 6, traditional enterprises have characteristics such as poor performance, high energy consumption, single functionality, and outdated technology; Gradually transitioning towards digitalization, intelligence, greenery, and innovation, achieving high-quality, diversified, shortened cycles, and greatly improving production efficiency and efficiency.
