1. Digitalization and intelligence
New technologies and concepts such as cloud computing, artificial intelligence (AI), Internet of Things (IoT), augmented reality (AR), and virtual reality (VR) have entered the printing industry, vigorously promoting the transformation of digital workshops to intelligent construction; It is expected that by 2023, the industry will implement automation throughout the entire workflow, such as intelligent devices, software and production environment integration, advanced digital tools, etc. E-commerce will help achieve end-to-end automated production; Automation will penetrate into customer support, providing customers with tools and expertise to manage their operations, and reducing reliance on service providers for maintenance and troubleshooting.
2. Personalization and diversification
Personalization and diversification to adapt to market changes, meet customer innovation and new applications; It is expected that more and more commercial printers will adopt hybrid printing and invest in digital technology to provide new solutions and applications; Printers are increasingly seeking multifunctional devices to print books, photos, direct mail, and brochures, as well as labels and flexible packaging.
3. Supply Chain Agility and Resilience
It is expected that there will be a shift in brand thinking in the future, which will drive consumers to participate more in personalized new designs and activities, as well as cutting-edge day to day delivery; According to research, 70% of consumers are willing to pay at least 10% for personalized products, and personalized packaging products and marketing promotional materials, or opportunities created together with personalized packaging, will drive the development of digital printing technology in the future.
4. Sustainable development
Sustainable development will become the future development strategy: consumers establish brand loyalty through social activities, and use purchasing power to support businesses that protect employees, communities, and the environment; Evaluate the business model, supply chain, and workflow as a whole to provide end-to-end solutions with lower environmental impact and higher social impact. Printing enterprises will achieve sustainable development from labels and packaging, corrugated cardboard boxes to commercial uses, including the types of materials used, material sources, and overall waste management.
